About Us

LAID Beauty Bar is a viral, Black woman-owned beauty brand redefining body care for women who want luxury, longevity, and glow — all in one. Specializing in perfume body balms, shimmer body oils, and clean hair care, LAID is trusted by over 100,000 monthly customers who crave designer-inspired scents, custom fragrance blends and plant-based performance.

Our body balms are powered by pheromone-inspired fragrance technology and are crafted to last 12+ hours without reapplying. Whether you want to smell like Baccarat Rouge, Good Girl, or Tom Ford, our signature formulations are designed to hydrate, illuminate, and leave a trail wherever you go.

Founded by Kaylah Joseph, LAID Beauty Bar was created to fill the gap in high-quality body care for melanin-rich skin and textured hair. With faster shipping options, viral reviews, and over 100 scent options to mix and match, we’ve become the go-to Black-owned alternative to Bath & Body Works. 

What We’re Known For:

• Long-lasting fragrance body balms
• Shimmering, non-greasy body oils
• Clean, sulfate-free hair care for textured hair
• Designer perfume dupes that glow
• Affordable luxury with TikTok-viral moments

As seen on: TikTok, Instagram, YouTube, Essence, and in the homes of women who want to feel LAID, loved, and unforgettable.