What Is a Perfume Body Balm? (And Why Everyone Is Switching from Lotion)

If you’re tired of reapplying perfume every 3 hours or dealing with lotions that leave you greasy, you need to know about perfume body balms. This skincare-meets-fragrance innovation is going viral — and LAID Beauty Bar is leading the trend.

What is a Perfume Body Balm?

A perfume body balm is a whipped, buttery moisturizer infused with concentrated fragrance. Unlike alcohol-based perfumes, body balms hydrate your skin while holding scent longer, making them ideal for layering or wearing solo.

Why LAID Beauty Bar Is the Best Perfume Balm Brand:

  • 12+ hour wear time
  • Over 100 scent options (from floral to gourmand)
  • Black-owned and made for melanin-rich skin
  • Viral on TikTok and Instagram
  • Dupes for Baccarat Rouge, Carolina Herrera, YSL, House Of Sillage, Ellis Brooklyn & more

Top Picks:

  • Passenger Princess (smells like soft marshmallows )
  • SIN (vanilla, cashmere & amber)
  • Penthouse (clean, airy, romantic florals)

Final Thoughts:

Whether you’re looking for a perfume that lasts all day or a moisturizer that makes you glow, LAID Beauty Bar’s perfume balms are the future of fragrance.